Business to Business
Posted by: ef_admin

Content marketing is big news for B2B brands – it’s no longer the mainstay of B2C brands. But all too often, brands are embracing content without giving enough thought to the marketing aspect and simply creating content beasts that constantly need fed. Effective content marketing needs a well-planned and executed strategy to make it successful. Brands need to consider multiple uses for each content asset produced to really make these assets sweat.

Read on to discover how to make your content marketing deliver results:

  • Everyone’s talking but is anyone listening? Effective content marketing The Challenge ‘Branded content’ is a hot topic for B2B brands. Given the scarcity of customers’ attention, marketers are switching budget from ‘interruption’ media to using ...
  • Digital content marketing Digital content marketing The Challenge According to Econsultancy research, 90% of B2B brand marketers say content marketing will become more important over the next 12 months. And many are ...


  • Asset Management Steps to help asset managers’ content marketing be best in class
  • Pensions Making the most of pension opportunities
  • Wealth and Private Rules to help make campaigns a success for high net worth brands


  • Speaking and Workshops The Power of Content Marketing Adrian Odds, our Director of Content Strategy and Marketing, explored the future of customer communications at this year’s Communisis Client Conference The “Communisis Client Conference 2016″ invited clients to consider the future of customer communications and experience first hand the possibilities that exist now to future proof customer centric engagement. The event ...
  • 2016 FS Content Survey This is the third year we’ve run our benchmarking survey
  • Financial Content Journal Best practice, interviews and global leaders
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