Content marketing is big news for B2B brands – it’s no longer the mainstay of B2C brands. But all too often, brands are embracing content without giving enough thought to the marketing aspect and simply creating content beasts that constantly need fed. Effective content marketing needs a well-planned and executed strategy to make it successful. Brands need to consider multiple uses for each content asset produced to really make these assets sweat.
Read on to discover how to make your content marketing deliver results:
- Everyone’s talking but is anyone listening?
‘Branded content’ is a hot topic for B2B brands. Given the scarcity of customers’ attention, marketers are switching budget from ‘interruption’ media to using ...
- Digital content marketing
According to Econsultancy research, 90% of B2B brand marketers say content marketing will become more important over the next 12 months. And many are ...