A successful campaign engages a cynical audience with relevant insight, builds brand consideration and provides the front line with collateral. It should take the audience on a journey, from initially piquing interest to face-to-face events. There needs to be an umbrella brand that brings everything produced together and immediately builds brand awareness. Once that brand is agreed, all collateral needs to be checked to ensure it adds credibility.
- We plot campaigns against the customer engagement journey and only plan activities that will take customers with them on that journey
- Each customer touchpoint is considered and the channel is decided at that point. We don’t do something just for the sake of it, or because competitors are doing it.
- Our Team provides a one-stop-shop. From designing the plan to delivering the outputs, we cross all areas to deliver a consistent tone of voice.
We helped our client achieve £1 billion in new lending, following our integrated campaign.
Another of our campaigns, ’100 Thoughts’