Targeted ezines remain a powerful tool in sustaining relationships with customers and prospects but they need to be engaging and add value. Content is crucial to the success of any email newsletter – all articles contained need to be of relevance to the target audience. You need to consider your target personas and where they are in the buying journey at the point when they receive the newsletter, as that will determine the messages you need to send out.
- We work closely with several specialist organisations to keep up to date on data optimisation and what will increase open/click-through rates
- We know what works and what doesn’t in subject lines.
We achieved a 36% click-through rate for an ezine targeting global treasurers