This is the second year we’ve carried out this research to discover the key trends in content marketing for the year ahead. We targeted senior client-side marketers and found that almost 95% use content to market their products and services, with almost 90% expecting content marketing to become more important for their organisations in the coming 12 months. However, still less than half have a content marketing strategy to help them achieve their objectives.
- Agency choice: 2014 saw the rise of the CM specialist.
- Battle of the formats: Video on top as the most effective channel but print remains a main contender.
- Channel choice: Email leading the pack with social media a close second.
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Book a 45-minute session with one of our content strategists to see how your content marketing benchmarks. Email Tony or call 0203 170 6277.
- READ THE 2014 RESULTS In conjunction with the Financial Services Forum, we carried out the first Content Marketing for Financial Services survey.