2015 FS Content Survey
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This is the second year we’ve carried out this research to discover the key trends in content marketing for the year ahead. We targeted senior client-side marketers and found that almost 95% use content to market their products and services, with almost 90% expecting content marketing to become more important for their organisations in the coming 12 months. However, still less than half have a content marketing strategy to help them achieve their objectives.

Key findings:
  • Agency choice: 2014 saw the rise of the CM specialist.
  • Battle of the formats: Video on top as the most effective channel but print remains a main contender.
  • Channel choice: Email leading the pack with social media a close second.

Click on the image above to download our full results white paper.

Want to see how your content marketing benchmarks?

Book a 45-minute session with one of our content strategists to see how your content marketing benchmarks. Email Tony or call 0203 170 6277.

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  • 2016 FS Content Survey This is the third year we’ve run our benchmarking survey
  • Financial Content Journal Best practice, interviews and global leaders
Posted by: ef_admin
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